18 Must-Have Social Media Marketing Tips for Business

I found this great blog post that touches on the topic of social media marketing tips that will help you improve promoting your business on social media. I included some excerpts below. You can find the full post here.

Social Media Marketing Tip #1: Create a social media marketing plan before you begin

Similarly to the way you do everything else in the world of business, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes. Learn how to create a social media marketing plan and watch your social media game flourish.

Social Media Marketing Tip #4: Know when to outsource your social media management

Whether or not you should keep your social media management internal or outsourced is a decision many business, big or small, encounters. It takes time to weigh the pros and cons of the decision to give up the keys to your social media accounts. To learn about the kind of things you should consider, here’s a blog post that talks about the pros and cons of outsourcing your social media management.

Social Media Marketing Tip #7: All Businesses Should Be On LinkedIn

You’ve probably heard this many times already, but I want to stress it once more: LinkedIn is no longer optional for any business, big or small. This social networks provides you with credibility, a large network of professionals, sales opportunities, and a marketing platform for your business. Educate yourself on the 4 reasons why your business should be on LinkedIn in this blog post.

Social Media Marketing Tip #17: Increase your social media reach with social media advertising

Using social media advertising to expand your social media reach is an opportunity that any business should take. Investing in social media ads should be an integral part of your social media strategy. However, knowing how to use social media ads effectively is something everyone should take the time to learn before investing a hefty budget into advertising. This beginner’s guide to social media advertising will provide you insight into the different advertising opportunities available on Twitter, Facebook, LinkedIn, and StumbleUpon.

Apply these tips to your social media strategy. If you have any questions, I'm here to help!