Why Your Website NEEDS an Email List

What is email marketing, why you need it and how it fits into the overall marketing puzzle.

I found this amazing blog post by Sumo about email marketing and why it's important for your business. I summarized a few main pointers below. You can find the full article here.

What is email marketing?

Email marketing is a method of engaging with your customers through email - emails that you send, and they give you permission to send to them.

It's a form of permission marketing, where your customers are giving you permission to market to them in an intimate setting: their inboxes.

Your Email List is Your ATM

Email marketing has the highest ROI of any other marketing platform available.

If you spend $100 on email marketing, you can expect a return of $4,425. And, email marketing has an ROI of 3800%!


Email Marketing Buries Social Media Alive

Did you know that links in emails are 6x more clickable than Tweets? How about this: landing a new customer is 40x more likely on email than it is on social media.

Want your email marketing to support your social media?

The subscribers on your email list are 3x more likely to share your content on social media than a visitor from another source.

And finally, an average of around 4.25% of email marketing leads will end up buying something from you.

I probably don't have to tell you this, but this results in thousands of dollars more revenue every year for your business.

There is so much more about email marketing here.

Hopefully this was helpful in convincing you that you need to be engaging in email marketing. Set up a free consultation and I'll show you exactly what we need to do to start building your email list.