Why Does My Business Need Google Adwords?
Don't worry, you're not alone.
I get asked this question pretty often, so I thought I would send you a few quick insights explaining why AdWords should be used for your business. Check out the list below!
1. Google AdWords Allows You to Reach Your Customers Exactly When They Want It.
Getting seen by customers at the exact time they are looking for your information, products, services, deals or location is intent marketing (marketing based on someone intending to find your products), and it’s profitable.
With Google AdWords you can get your message viewed by your market, exactly when they’re searching for your specific product, service or offers.
2. Google Adwords Enables you to Reach Your Local Customer, Reliably.
AdWords gives you location targeting options. So if you’re a locally based business, (such as a neighborhood restaurant), a regional company (such as a state bank), or even an e-commerce site (with, say, country shipping restrictions), you can geo-target to get seen by your consumer. And you’re not wasting ad dollars on those who aren’t in your area.
Excluding locations brings your ROI up by lowering costs and targeting more precisely.
Here’s an example of radius targeting around the Tampa area but excluding Tampa International Airport:
You can also target by geo-based demographics such as income level. So, if you’re selling luxury goods you can target the top 10% income earners in your specified area.
3. Google Adwords Enables you to Show your Location to Searchers.
By using Google Places in conjunction with AdWords, you can show a map of your brick-and-mortar shop with your ads.
The easier you make it for customers to find you, the more likely they'll walk in.
4. Google AdWords Enables You to Get Measured Results
Google AdWords gives you tons of customizable options to track and measure all of your campaigns in one dashboard.
You can, for example, set and track your own goals for:
- Return on Investment (ROI)
- Traffic to your Website
- Brand Awareness
- Sales and Conversions
You can also measure the results of each of your Google Adwords within your ad groups. You can see metrics like:
- What keywords are performing the best
- What headlines get the best click-through-rate
- The times your ads are best performing
- And so on and so on
Google Adwords is consistently seen as one of the best ways to reach your prospective customer, drive traffic to your business, and ultimately increase sales.
But there's no point in starting a marketing strategy unless you know what you're doing, so education is key. I hope these pointers have helped in that regard.
If you have any questions, you can reach me anytime. If you'd like to subscribe to my blog, sign up below!